Helping beauty, wellness, and event pros make their websites work overtime.
You’ve poured your heart into your business—creating transformations, curating the perfect vibe, and helping your clients look and feel their best. But your website? It’s all aesthetics and no action.
At The Rebrand Lab, we design Workhorse Websites™ that do more than look good. They handle the backend of your business so you can spend less time behind a screen and more time doing what you love.
From attracting clients to streamlining admin tasks, your website should be your hardest-working team member. We make sure it pulls its weight, so you can focus on what matters most—running your business.
Wedding Planners • Dietitians • Estheticians • Hair Stylists • Makeup Artists • Counselors • Medical Spas • Therapists • Event Decorators • Health Coach
Therapists • Beauty Educators • Event Planners • Hair Salons • Doulas • Chiropractors • Lash Artists • Skincare Specialists • Permanenet Makeup Artists
Domanique
Website Designer & Marketing Educator
Domanique is a lifelong creative and the self-proclaimed Queen of "On Brand." She has a Bachelor of Science degree in Fashion Design but has been obsessed with design since teaching herself how to design and code Myspace layouts in middle school.
Domanique founded The Rebrand Lab in 2019 to meet the overwhelming need that many entrepreneurs and service businesses have for creative marketing and design. She’s had the privilege of partnering with a countless number of businesses spanning industries including beauty, coaching, wellness, and more.
On a personal level – Domanique is obsessed with gold jewelry, winged eyeliner, tasteful sarcasm, and all things spicy! Her faith and family are what's most important to her. And when she's done working for the day, you can most often find her adding things to her embarrassingly long Amazon cart.
Gigi
Brand Photographer
We partner with Gigi, of Gigi Oliva Photography, for the brand photography of our Pittsburgh-based clients. She brings over 5 years of professional photography experience to The Rebrand Lab team.
Her obsession with photography was born after she was gifted a Polaroid camera as a child. She loves that photography allows her to get to know people and see into their lives. Over the years, she's developed a signature style all her own – a stunning blend of authentic, documentary style photography.
Any one lucky enough to get behind Gigi's camera lense will tell you she's extremely creative, easy to collaborate with, and brings all *the vibes* on shoot days. Our clients will be the first to tell you that investing in brand photography with Gigi was one of the best investments they made while rebranding.
Ronald
Project Manager
Ronald helps keep our team and clients organized, making sure our projects progress smoothly and on time. His enjoyable sense of humor and straightforward communication are the icing on the cake to his *always two steps ahead* project management skills.
It doesn't take long to realize that Ronald's no stranger to leading teams. Along with his work at The Rebrand Lab, he's the Director of Training and Development at South University and runs the Black Burgh Love community.
Ronald's a proud husband, dad, brother, and uncle – always putting his family first. In his free time you can find him serving at his church, or adding to his sneaker collection.
Helping you turn your website into the MVP of your business.
Hey, I’m Domanique. And if you’re like most of the entrepreneurs I work with, you’re juggling all the things. Business is thriving, but your website? Not so much. Whether it’s outdated or just thrown together, it’s not pulling its weight—and that’s where I come in.
I founded The Rebrand Lab to help beauty, wellness, and event pros transform their websites into true workhorses—handling sales, marketing, client experience, reputation-building, and more, so they can focus on their zone of genius.
With 5+ years in marketing, website design, and brand strategy, I’ve helped countless business owners create websites that don’t just look good—they drive results. We’re talking dream clients, consistent bookings, and industry authority.
When I’m not 10 tabs deep in Webflow or Showit, you can find me gaming with my husband and sons, belting out Hamilton, or reminding business owners that yes—your website still matters (even if referrals are rolling in).
‍Let’s make your website a Workhorse.
"This is how we do it."
Wondering if we'd work well together? These Culture Codes explain how we do things in The Lab. They're also a great gut check to see if we're aligned before inquiring about working together!
culture code 1
Prioritize People
I see people as partners, not numbers or dollar signs. I lead with my heart and prioritize building meaningful, longterm relationships with my clients, brand partners, and industry peers based on mutual trust, integrity, and respect.
culture code 2
Infuse Personality
I've worked with A LOT of beauty, wellness, and event professionals, yet no two are the same. My work celebrates each client's personality throughout every project touchpoint. I want each project to feel as unique as the brand I'm working with.
culture code 3
Work Transparently
Having a clearly outlined and communicated process helps eliminate any guesswork in my projects. At any given time, my clients (and team) know where we are in the project, who's working on what, and what's needed to move forward.
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