Live Lead Succeed
Client's Name
Stacey
Project Scope
- Brand Strategy
- Photoshoot Direction
- Brand Photography
- Brand Videography
- Visual Identity Design
- Website Copywriting
- Website Design
- Squarespace Website Development
Project Timeline
8 Weeks
Brand Personality
Feminine, Creative, Approachable
Live Website
https://www.liveleadsucceed.com/About The Brand
Live Lead Succeed, founded by Stacey Barlow-Hill, offers coaching, consulting, and community to female entrepreneurs. Their brick-and-mortar location, Balance, serves as a co-working, meeting, and event space for their community.
Project Challenge
After 13+ years in the event planning industry, Stacey reached out to us ready to make a pivot into coaching and wellness industry. While she had coached and consulted for years, she never publicly advertised these services as a part of her brand.
She had already built a strong reputation in the local event industry and was looking for help with positioning herself as an authority in her new business industry. Her biggest challenge was figuring out her messaging and how to present her new brand to her existing audience.
She also wanted to rebrand from a personal brand that solely focused on her to a community brand that highlighted her growing team and community.
Project Results
We were able to strategically build on Stacey's existing reputation to rebrand Live Lead Succeed. We focused on messaging and photography that illustrated Stacey's pivot into coaching/wellness and highlighted her team members as an extension of the brand.
We also helped to develop a cohesive sub-brand, Balance, for Live Lead Succeed's new membership offering. Stacey anticipates increased sales and memberships signups as a result of her new branding and website doing such a good job of communicating the value and purpose of her rebranded business.
A Deeper Perspective
Creating a complimentary sub-brand alongside your primary brand for outlying offers (like a membership, group program, etc.) is a great way to help them stand out in a memorable but strategic way that doesn't compete or clash with your primary brand.
From The Client
"Working with the Rebrand Lab was a dream! They took the time to truly listen and develop a plan and design that is reflective of me and my brand. I LOVED watching each part of the process build upon the next. Watching the design, content, website, photo shoot, and messaging all come together was so exciting. Domanique was very thorough in communicating each step and giving timelines as to when they would be completed. She helped me to always know what was going to happen next and feel at ease that everything was progressing in the right direction. There was never a moment where I doubted the outcome. "
is it time for a rebrand?
Let's get to work.
