Danielle
- Website Strategy
- Website Design
- Wix Studio Website Development
- Website Copywriting
- Website Photography & Videography Direction
6 Weeks
Inviting, Passionate, Personable
Rooted Hair Studio is a multicultural beauty salon located in Pittsburgh, PA, owned by Danielle Oriola. The Rooted salon is known for prioritizing healthy hair and educating their client on how to prioritize and take care of their natural hair.
Danielle was looking to build brand authority and establish more credibility as an in-demand salon owner, multicultural hair educator, and curly hair expert. Her previous website didn't do a great job of highlighting her credentials or positioning her as an industry thought leader. She had also recently moved into a new salon space and wanted a more dynamic website that better represented the environment and vibe of the new salon space.
The new Rooted Hair Studio website reinforces Danielle’s authority as a multicultural hair expert by prominently showcasing her signature C.P.R. (Consistency, Patience, Regimen) hair process, further solidifying her credibility as an industry leader.
The positive client reviews are seamlessly integrated to build trust and social proof, while the modern, dynamic design reflects the energy of the new salon space. The result is a website that not only elevates Danielle’s brand but also positions Rooted Hair Studio as a premier destination for expert hair care in Pittsburgh.
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