Rooted Hair Studio
Client Industry
Project Scope
- Website Strategy
- Website Design
- Wix Studio Website Development
- Website Copywriting
- Website Photography & Videography Direction
Project Timeline
6 Weeks
Brand Personality
Inviting, Passionate, Personable
Live Website
https://www.rootedhairstudios.com/About The Brand
Rooted Hair Studio is a multicultural beauty salon located in Pittsburgh, PA, owned by Danielle Oriola. The Rooted salon is known for prioritizing healthy hair and educating their client on how to prioritize and take care of their natural hair.
Project Challenge
Danielle was looking to build brand authority and establish more credibility as an in-demand salon owner, multicultural hair educator, and curly hair expert. Her previous website didn't do a great job of highlighting her credentials or positioning her as an industry thought leader. She had also recently moved into a new salon space and wanted a more dynamic website that better represented the environment and vibe of the new salon space.
Project Results
The new Rooted Hair Studio website reinforces Danielle’s authority as a multicultural hair expert by prominently showcasing her signature C.P.R. (Consistency, Patience, Regimen) hair process, further solidifying her credibility as an industry leader.
The positive client reviews are seamlessly integrated to build trust and social proof, while the modern, dynamic design reflects the energy of the new salon space. The result is a website that not only elevates Danielle’s brand but also positions Rooted Hair Studio as a premier destination for expert hair care in Pittsburgh.
A Deeper Perspective
To help create an engaging and immersive experience, we incorporated dynamic video backgrounds throughout the Rooted Hair Studio website. These videos showcase the stylists in action, their personalities, and the welcoming salon atmosphere—helping to humanize the brand and really bring it to life.
From The Client
"Getting our website redesigned has been one of the best things we've done to elevate our brand and business! We get referrals almost weekly and I can see from our analytics how many people are visiting our website and finding us from Google. We've seen an increase in our number of bookings, sales, email subscribers, social media followers, and more since relaunching. We constantly get feedback from guests sharing how beautiful the website is and how it answered any questions they may have had."
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